Released on = December 6, 2006, 7:10 pm

Press Release Author = K9 Kloud9

Industry = Apparel & Fashion

Press Release Summary = Over the past few years the pet industry has been evolving
as people begin more and more to accept their four legged friends as members of
their family. As a result of the care and attention pet owners give their animals,
the pet market has grown considerably over the past several years. According to the
American Pet Products Manufacturers Association, pet owners will have spent an
estimated $38.4 billion on their pets this year. Today's pet industry continues to
show strength and future promise, with fashion products becoming a key driver to
future growth.

Press Release Body = As Dogs become a Key Part of People's Families, Spending on Dog
Fashion Products is on the Rise

www.K9Kloud9.com
December 2006

Over the past few years the pet industry has been evolving as people begin more and
more to accept their four legged friends as members of their family. As a result of
the care and attention pet owners give their animals, the pet market has grown
considerably over the past several years. According to the American Pet Products
Manufacturers Association, pet owners will have spent an estimated $38.4 billion on
their pets this year. Today's pet industry continues to show strength and future
promise, with fashion products becoming a key driver to future growth.

Pampering your pooch can range from purchases of fashionable dog apparel, collars,
leashes, vogue carriers, jewellery, accessories and even spa products such as
lotions, perfumes, robes etc. With prices ranging from $20 to $2000 and up, dogs can
now outdress many of their owners.

There are a variety of factors contributing to the growth in spending on doggie
fashion. Empty nesters are finding themselves with extra disposable income and are
channeling a portion of that towards fashionable pet products; they are also filling
their homes with the sounds of animals now that their children have grown up and
moved on. In addition, with families having fewer children, or waiting a bit later
in life to have kids, they are more likely to bring pets into the family and tend to
treat these additions like their own children.

Helping the cause, personalities such as Paris Hilton, Martha Stewart, Nicole
Ricchi, Paula Abdul and many others as well as movies such as Legally Blonde 1 & 2,
As Good as it Gets, Bringing Down the House and Secondhand Lions to name but a few,
have certainly moved dogs into the spotlight.

An added benefit to this booming industry is that with more dogs being accepted as
family and deservingly pampered, the variety of products and available services has
increased significantly. Doggie bakeries, dog spas, a long list of dog fashion
designers and dog boutiques continue to create a luxury lifestyle for today's dog.
Even the number of dog magazines has escalated with fashion coverage offered by
publications such as Modern Dog, with cover's featuring entertainment's top stars
and their beloved dogs.

According to Ann-Marie Fleming, Founder of K9Kloud9.com, an online dog fashion
retailer and canine community, "People's attitudes towards their dogs has definitely
shifted to where the pet's role has become as important as any family member, and
with this attention comes a desire to bring fashion, style and an overall pampering
of their furry companions. As a result, we are seeing escalating sales for our
designer fashion items ranging from jewellery and carriers, to coats and dresses.
It's fun for both humans and dogs alike and we see this trend continuing for many
years to come."

Moving forward expect to see more dog friendly cafes, parks, condos, lofts, bakeries
and even restaurants. Dog social activities are also on the rise as many dog lovers
work to organize dog groups, weddings, playdates and of course dog birthday parties.


About K9 Kloud9:
Love Your Dog at www.K9Kloud9.com! K9 Kloud9 is an online canine community and dog
fashion retailer with a unique selection of clothing, jewellery, collars, leashes,
carriers and various accessories from around the world. You will also find valuable
information through our dog stories, articles, forums, blogs and extensive global
directories listing dog breeders, rescues and pet friendly destinations.

©Copyright K9 Kloud9 Creations 2006


Web Site = http://www.k9kloud9.com

Contact Details = Ann-Marie Fleming
778-233-2581
afleming@k9kloud9.com
www.k9kloud9.com